How to Use Reachwerks: Default Settings

The Default Ad Settings is a nifty tool in your Account Settings that lets you enter information in one place that automatically will be entered into every ad you create. From the Default Ad Settings page you can link your ads to your website, Facebook, Twitter, Youtube, Flickr, Linkedin, Foursquare accounts and even your blog! You can also put in a phone number, just make sure it’s one that will work for any ad you create because it will automatically be added to each of them!

Filling out the Default Ad Settings section when you first create your account is a great way to save time. It’s just another way that Reachwerks has made advertising on Craigslist easier and faster! Need more help? Shoot us an email!

How to Use Reachwerks: Manage Ads & Ads Distribution

Alright, you’ve created your ad and it’s looking great! Now what? The first step is to click on the Manage Ads tab. You’ll then see a list of all of the ads that you have created. To activate your ad (so that you can post it on sites like RentBits or Craigslist), click the TURN AD ON button on the ad that you want to post.

To select what sites you are posting to, click on the tiny down arrows to the right of Delete This Ad and a list will show up. Check off the boxes to each site that you want your ad posted on. Your ad will appear within 48 hours on those sites.  To remove it from a site, just uncheck the box.

Oops, did you realize you need to make changes to your ad? No problem!  Just click on the Edit This Ad tab on the desired ad, make the changes you want at any time, and then click Save + Continue.

Once you’re ready to post your ad to Craigslist, simply click the Post to Craigslist tab. Want more information on how to Post to Craigslist? We have that here!

“My property has been rented, thanks to this helpful site! How do I deactivate my ad?”

Once your property has been rented and you no longer need your ad(s) distributed, all you do is click the Turn Ad Off button on the ad.  Now it will no longer appear on any websites and you won’t be able to post it to Craigslist.

“I don’t ever want to use this ad for my property again. How do I delete it?”

Are you sure you don’t want to use the ad again? Because once you delete it, there’s no turning back! Ok, ok, you’re sure.  In that case, all you do is click on the Delete This Ad tab on the ad that you want to delete.  Your ad is now deleted FOREVER!

Still have questions? Shoot us an email!

How to Use Reachwerks: Create an Ad

So you’re ready to get started by creating a fantastic ad! This is where it all begins!  Follow these instructions and you’ll be on your way to getting renters in no time.

First, click on Create A New Ad. What type of ad are you creating? Select either Create an Ad for Rent or Create an Ad for Sale.  Select what you’re renting/selling, User name (that’s you!) – then, fill in the rest of the blank fields. It’s as easy as that!

If you want multiple phone numbers, email addresses, or links in your ads, hit the “Additional” buttons next to those fields and just type them into the boxes.

For rental ads, you can have your rent as a single monthly rate, or as a price range, it’s up to you!

Next, you’ll get to the Ad Description box – there’s no limit to what you say about your property so write to your heart’s content (this is where you really sell how awesome your place is). Focus on the details or your property and what makes you stand out!

Now, are you done writing your ad? Hit Save + Continue!  But wait! Do you want to set up a bunch of ads now, and then upload photos all at once?  Just keep hitting Save + Create Another when you’re done with each ad. Then when you’re finished, hit Save + Continue.

Once you hit Save and Continue, the Manage Photos tab will pop up. Great photos can make ads really stand out from the rest. To add photos into your ad, click on the Upload New Photos button, select the photo or photos you want from your computer, and hit open. You’ll see them uploading below and will get a “Done!” message when they’ve finished uploading.

You can edit the photo captions by clicking on the text underneath them. By default it says “Unit Photo” – just type over it with your new text (like “Amazing View” or “Sweet Kitchen”).

To delete a photo, click on the X in the upper right corner.

To change the order that your photos appear in your ads, click your mouse in the center of the photo and drag it to the spot you want it in. Ta da!

When you’re done, hit Save + Continue.

You now have created an amazing ad and are almost ready to post!

Still have questions on how to create your ad? Shoot us an email!

How To Go From Craigslist Rule-Breaker To Expert Marketer

So – you want your property to be on Craigslist.  And potential renters want to find your property on Craigslist.  Sounds like an easy enough equation.

Ha!  Yeah, right.

If you work at a large apartment community, you probably have a love-hate relationship with Craigslist.  We feel your pain.  But trust us – it doesn’t have to be painful.

First, let’s take a step back.  Why are you posting on Craigslist?  Because you want to get your vacancies in front of renters, right?   So, those renters are your target market.  And you need your advertising to appeal to your target market, and get found by your target market.

Now, what does your target market want to see when they do a search on Craigslist?  A variety of advertisements fitting their criteria.  What DON’T they want to see?  The same ad over and over and over again.  If they don’t like it once, will they like it the third or sixth time they see it?  No.  Your risks from over-posting are:

  • You frustrate your target market and lose that person as a renter
  • You get flagged as spam and your ads go down
  • You get ghosted and can’t use Craigslist at all anymore

Why do those things happen?  Because Craigslist is built for your target market – the renters.  They want them to enjoy their experience so they’ll keep using Craigslist for everything they need.  If renters see Craigslist as a site full of spammers without unique content, they’ll stop using them.  So Craigslist wants to put a stop to crappy renter experiences.

So – you most certainly don’t want to make your target market AND Craigslist angry.  What do you need to do differently?  Follow Craigslist’s Terms of Use religiously .  We say ‘religiously’ because over at Reachwerks, the Craigslist Terms are kind of our bible.  And here is the Term that we see being violated most often:

“A user may post the same or substantially similar content no more than once every 48 hours.”

The same or *substantially similar* content.  Think about that.  If you post more often than every 48 hours, are all of your Craigslist ads substantially different from each other?  No?  Then you’re violating the Terms and are just waiting to get flagged or ghosted.

This means that you need to have unique content in each ad.  Those ads don’t just need to LOOK different, they need to actually have different content.  You can’t just copy and paste your generic property description over and over again, even if it’s laid out in a few different pretty designs.

Yes, it takes some leg work to create unique ads.  But it’s what you have to do – both to abide by Craigslist’s rules, and to avoid frustrating renters who see you as a spammer.  Here are some examples of unique ads to get your creative juices flowing:

  • An ad geared towards a specific target market, such as commuters, that describes your 1 bedroom + den vacancies and explains your ZipCar, bike storage racks and bus routes
  • A unique description of a particular 2 bedroom floorplan at your property that sits along the south side of the building and gets great light from the large balconies
  • A summary of your vacant ground floor units with details about what pet breeds you accept, any pet fees, a description of the dog run you have on-site and a list of nearby off-leash parks
  • An ad about your 3 bedroom vacancies that talks about your great new kitchens, the rooftop pea patch, and nearby farmers markets

So – now it’s time to silence your cell phone, close your email program, and start writing cool, unique, descriptive ads.  Think of who lives at your property currently.  What do they love about your building?  If you don’t know, ask them.  Can’t write well?  Have someone else in your office write for you.  Or hire a savvy resident to help you out.

Once you have a bunch of great, unique ads written up, you’re sitting on a marketing gold mine – you don’t just have to reserve those creative masterpieces solely for Craigslist.  Use them on flyers that you drop off at corporate HR departments.  Add some pages to your website to help you creep up the search engines.  Pop it on your Facebook page with links to the local stores you mentioned.

Congrats!  You’ve officially graduated to Expert Marketer (Reachwerks certified!).  Now go forth and advertise those vacancies – without breaking the rules.

Reachwerks’ web-based solutions for the multi-family housing and real estate industry simplify your marketing and daily operations so that your day runs more efficiently – without breaking the bank. We help you tackle your online advertising, document management, appointment and to do list, and more.  Contact us at interact@reachwerks.com

Real (Estate) Tech: The Luxury Market, Six-Terabyte Hard Drives, and Facebook Camera

What do the Wall Street Journal and Geekwire have in common? Real (Estate) Tech! It’s all the best rental real estate and technology news rolled up into one convenient monthly feature. Here we go…

1. It’s official: Apple is “the world’s most valuable brand.”

Millward Brown’s 2012 BrandZ Top 100 list is out, and the major players are about what you’d expect. Apple Inc. is at number one, as it was last year; Microsoft follows at number five, with Amazon.com in the top 20 as well. “Despite a prolonged period of economic stress…the value of the world’s leading brands keeps rising,” Millward Brown CEO Eileen Campbell said in a statement. What does this mean for landlords? If you’re going digital with your business, stay Apple-friendly–but don’t go naming your building the iPartment; it’s been done. Check out the Techflash article here.

2. The rental market has remained tight this Spring–especially for upscale renters.

Ask anyone, and they’ll tell you: vacancy is low all over the market, with affordable rental housing very difficult to find. But it’s not just the affordable market that’s tight–according to a new article from the Wall Street Journal, it’s equally difficult to find a luxury apartment these days. Why is vacancy so low? “There is a three-year cycle for development,” explains Nancy Packes, a consultant in New York. “We’re at the bottom of the cycle now.” So what’s the advice for renters who just have to live in that “Starchitect” building? Bring your money and your paperwork to the showing. And as for property managers, just sit back and relax–there are clearly more than enough renters to go around. Read the article here.

3. Share photos of your vacancies with…Facebook Camera?

The past few years have seen the democratization of photography, as camera phones have gained megapixels, better lenses, and the apps to go with all of that hardware at an exponential rate. Facebook’s $1 billion Instagram acquisition was a sign of the times–people are documenting their lives with photos, and they’re sharing them on social networks. Now Facebook has gone a step further, releasing Facebook Camera, and iPhone app that turns Facebook into a photo-centered experience. Much like Pinterest, marketing potential for the rental market is definitely there in Facebook Camera–every app of this sort provides another avenue in which to generate buzz about a building or unit. Read the Geekwire article here.

4. Marketwatch: the strong apartment rental sector is good for everyone.

The latest from Marketwatch is nothing but good news for real estate, both rental and otherwise. According to the National Association of Realtors’ quarterly commercial real estate forecast, the apartment rental sector has not only fully recovered over the past few years, but continued to grow–and that’s good for the economy as a whole. Lawrence Yun, chief economist for NAR, explains: “By far the greatest impact of job creation is multifamily housing, where newly formed households striking out on their own have increased the demand for apartment rentals.” Check out the article here.

5. Hardware tip from the NYTimes: Need secure data storage and surveillance that doesn’t break the bank?

Gadgetwise, from the New York Times, caught our attention this week when it reviewed the Iomega StorCenter ix2, a portable hard drive with six terabytes of storage and a built-in processor. Starting at around $200, the drive can perform remote backups and even record video surveillance when networked with cameras from Sony or Panasonic. With cameras sold separately, it’s not dirt cheap, but it’s less expensive than many of the alternatives with that kind of storage capacity, and might be just the trick for running surveillance in common building spaces. Read the review here.

Real (Estate) Tech: Low Vacancies, Sixties Decor, and Schmoozer of the Year

1. Apartment vacancies are the lowest they’ve been in a decade.

Reis Inc., a real estate research firm, has the latest news–and it’s so very good. The nationwide vacancy average currently stood at 4.9% for the first quarter, which is the lowest it’s been since 2001. Thanks to the low vacancy, rents across the country have jumped 0.5% this quarter, to an average of $1,070 per month. Reis expects rent growth to continue rising this year; check out the Reuters article for all the juicy details.

2. The Seattle 2.0 Startup Awards: there’s a Schmoozer of the Year? 

This very-Seattle awards show took place at the EMP yesterday. Winners included Investor of the Year (Chris Cooley of Founder’s Co-op), Schmoozer of the Year (Shauna Causey, VP of Marketing at Decide.com), Deal of the Year (Popcap Games), and–of course–Geek of the Year (Jim Demonakos of Emerald City Comicon). Check out Geekwire’s article for a full list of winners (and links to the companies we mentioned above). Maybe you’ll see Reachwerks on that stage someday!

3. Buildings with their very own libraries? New York does set the trends…

While gyms and rooftop gardens have long been standard offerings for many urban apartment buildings, a new trend has been quietly taking root as a way to stand out in the myriad of apartment towers in New York City. We know what you’re thinking: Libraries? Really? But put down your Kindle for a moment and check out the slideshow–these spaces are gorgeous and peaceful and a great way to foster a sense of community among tenants. Click here for the full article from the New York Times.

4. When it comes to interior decorating, it’s a Mad, Mad world.

Mad Men–perhaps you’ve heard of it? The Emmy-winning show from AMC is set in the 1960’s, and the show’s impeccable wardrobe sparked a recurring interest in pencil skirts and charcoal suits a couple of years ago. Now the sparkling set design has ignited a passion for split levels and vintage Danish Modern. As Mad Men’s fifth season continues, expect to see plenty of Barcelona Chairs and optical illusion pieces cropping up in the next few months. Want to decorate your home or a model apartment with a sixties theme? Check out the Seattle Times article for tips.

5. There are now more single-family rental units than units in apartment towers.

This tidbit comes from the Wall Street Journal’s Developments blog. According to data from CoreLogic, there are approximately 20.7 million 1-4 unit rentals out there; compare that with 17.1 million rentals in multifamily buildings (with five or more units). “The main hurdle facing Wall Street, however, is how to make single-family rentals behave like stocks, bonds and other tradable securities,” writes Robbie Whelan. Check out the full article here. 

Real (Estate) Tech: The News for March

Welcome back to Real (Estate) Tech, where we report on real estate, technology, and the great space in between. Enjoy!

1. The New iPad went on sale this morning.

A faster processor, a Retina display screen (curious about what that means? Check it out under a microscope here), and an integrated 5-megapixel camera had people lining up outside Apple Stores in San Francisco and New York this morning. Meanwhile, recent news of a new Windows app for the iPad has us wondering just how long it will be until tablets are must-haves for every office.

2. The NAA knows what students want in their housing (and it’s not kegerators).

The National Apartment Association just finished up a huge study on student housing needs, and they’ve released the full results here. Among the results: 38% of students (and 35% of parents) find out about housing from their peers; private bedrooms are the most sought-after amenity; and affordable rental rates were the top determining factor when choosing where to live. In fact, price rated far above proximity to campus! If you love numbers, you may want to check out the raw data–but don’t say we didn’t warn you!

3. The “Renters by Choice” movement isn’t new–it’s just making a comeback.

Did you know that between 1900 and 1940, more than half of all Americans rented their homes? These days, that lifestyle is back in a big way. Cindy Harvey, an architect at a community planning firm in Denver, explains: “These are people who have disposable income, and they could qualify for a mortgage. But they want to be able to move around and they don’t want the chores that come along with homeownership.” Check out the Chicago Tribune article for the complete interview.

4. Zipcar may have a competitor, and it’s a…scooter-share service?

Sure, it took a little time to get used to the idea of Zipcar for those of us who grew up with Hertz and Budget–but about ten years after its inception, the company’s very name is synonymous with car-sharing. Now, a company hopes to do the same thing with scooter-sharing. Scoot Networks has just introduced a fleet of all-electric, pay-as-you-go scooters in San Francisco (where, we can tell you, cabs are nearly impossible to get). The fleet is small for now, but the company intends to expand quickly–and with iPhone docks in the scooter dashboards, this is bound to appeal to a certain set.

That’s all for this time. Have you gotten your hands on a new iPad or rented a Scoot Networks scooter? Do you rent to college students or professional renters-by-choice? Tell us all about it in the comments…and see you next time!

Real (Estate) Tech: Six Things You’ll Want to Know This Month

Welcome to Real (Estate) Tech, the monthly column posted from the intersection where Real Estate meets Technology. We scour the news so you don’t have to!

1. Google will begin selling Google Glasses later this year.

Ever since Google released the Google Goggles app, it’s been expected that they would develop a wearable platform for the software–and now it’s been confirmed that these glasses will debut sometime this year. Why is this a big deal? The glasses will overlay web content and advertisements on the wearer’s frame of vision, allowing for a whole new level of web-based marketing. Imagine the possibilities: virtual For Rent signs that display information about a rental property if a person simply glances toward the building, for instance, could be right around the corner. Click here for the full NYTimes article.

2. Fannie and Freddie are currently fueling the Multifamily Housing industry.

It’s no secret that multifamily rental properties are hot investments these days. Both Fannie and Freddie increased their multifamily lending by double-digits in 2011, topping off at 44.7 billion dollars.  “Looking ahead, we expect robust growth in the multi-family market,” David Brickman, senior VP at Freddie Mac, said. “The outlook is very positive due to solid fundamentals, demographics, low interest rates and strong capital flows into the sector.” Click here to read the full article from the NY Observer.

3. Granite Countertops: Have they gone from “aspirational” to standard?

“Trying to sell or rent a house without granite countertops,” one North Carolina real estate agent says, “is almost like trying to sell a house without a toilet.” Since the price of putting in granite countertops began to drop 12 years ago, installations skyrocketed. Why are renters and buyers insisting on granite? “Our product is purely emotional,” a countertop salesman asserts. Granite says something about the people who live in the unit–and increasingly, it’s a statement people are unwilling to go without. Click here for the full Seattle Times article.

4. Apartment sales are still lifting the housing market.

Guess what? Housing starts were 1.5% higher in January than in December, putting them at an annual rate of 699,000–even though there was a 1% dip in single-family homes. That’s because apartment starts increased 14%! Check out the full report from Investors Business Daily.

5. Geekwire just released nine ideas for free publicity (but we’re not sure how many of them we’d endorse)…

While writing brilliant complaint letters, arranging visual stunts (are there really contortionists for hire?), and “doing something ridiculous” seem like iffy strategies for courting publicity, some of the ideas–like running a contest, going green, and leaking a promotional rumor–are more promising. Check out the Geekwire article–have you tried any of these ideas in the past?

6. Amazon tweaks the Cloud (yes, that sentence made sense).

Everyone’s talking about the Cloud these days, and while it can provide affordable data storage solutions to many companies, there’s still a problem: it can be difficult to set up secure applications to run across both public and private platforms. But not if Amazon’s solution works! They’ve just released Simple Workflow Service. Read all about it at Wired.com. (Still not sure what the Cloud even is? Check out this introduction to the Cloud from HowStuffWorks.com)

Well, that’s all for this month! We’ll be back soon with more news and intrigue from the Real Estate and Technology worlds. In the meantime, have you come across a pertinent story? Let us know in the comments.

Apartment Hunting in the Age of the Smart Phone

I remember my first GPS unit; it was a great black box permanently suction-cupped to the dash of my car. I was always amazed when it managed to figure out where I was by way of those magic satellites somewhere way up in the sky. Fast-forward ten years later and the slim little smart phone in my pocket not only knows where I am, it has tons of helpful apps that suggest things based on my location. Sometimes GPS technology can seem more than just a little bit magical.

Location service apps like Yelp, which suggests a nearby restaurant or doctor or tells you where to find the nearest supermarket, have grown wildly popular in recently years. And now, location service apps have broken into the real estate rentals market with new apps like PadMapper. Ever ended up in a lovely neighborhood and wished you could find out exactly what apartments or homes were available for rent, without going home and searching from your computer? Now it’s as easy as taking out your iPhone or Android. It also gave me plenty of information when I was out looking for garage door experts in San Bernardino county. I wanted to find out more about some of these apps, so I took them for a test-drive in Fremont, near the office.

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Padmapper (iPhone/Android, free)

Open up Padmapper and you can see your location represented by a purple pin. Surrounding you are rentals–sometimes hundreds of them–represented by red pins. Once you view a listing by touching the red pin, it turns gray so you can keep track. Many of the listings have photos and extensive descriptions.

The Padmapper app is fed by listings from Craigslist, SeattleRentals.com, and other sites, and also features an address search box in case you’d like to search more traditionally. A variety of filters are available as well–if you’re looking for a place that takes dogs and has four bathrooms, it will only show you red pins for homes and apartments matching those criteria. A list view and Favorites list are also available to help you with your search.

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 Zillow (iPhone/Android, free)
 
Zillow works much like Padmapper, but lists both rentals and homes for sale. It also has the added bonus of a hybrid view option, which allows you to see the aerial photos of a neighborhood with the street names superimposed (like Google Earth). The List view sorts available properties by how many days they’ve been listed with Zillow, and includes a thumbnail photograph to showcase each home. There is also a Share feature, allowing you to post to Facebook, Twitter, or to e-mail the listing. Bus routes and local merchants are also visible on Zillow’s hybrid map view.
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Trulia (iPhone/Android, free)
Trulia offers the features of Padmapper and Zillow, with the added option of registering for a free account. Once you log in, the My Trulia tab keeps track of the properties you’ve viewed and the searches you’ve made, making it fast and easy to revisit your favorites during your search. Trulia also shows open houses in your area, although this feature is restricted to homes for sale.
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All of these apps were easy and fun to use. The great thing about apps like Padmapper is the way they humanize the search for a place to live. When I first moved to Seattle, the sheer number and variety of neighborhoods was so daunting it rendered Craigslist virtually meaningless–I didn’t know about the beautiful old homes in Queen Anne or the gorgeous drawbridge in Fremont. It wasn’t until I toured the neighborhoods that it all started to come together–and then I was able to conduct my search there, while I was still in the heart of the neighborhoods I loved. If you have an apartment or home for lease, Padmapper allows potential tenants walking by to see photos of the inside and learn more information before they’ve even contacted you, without jotting down a phone number off of a soggy flier or knocking on your door–and all with a few quick taps on their phone.

Finding the best Location Based Service App for you

Now that I’ve been at Reachwerks interning, I’ve had to learn the ropes and terminology. For my first assignment I was to find out about Location Based Services (LBS) and how they can be used in the real estate world. Now this isn’t a brand new tool, in fact it’s been around nearly three years or so but the idea is now starting to take shape. Some real estate agencies are using various popular LBS sites and apps, others are creating their own app. Here is a quick over view of the most well known ways of getting your listings out there.

1. Foursquare

Foursquare is possibly the most well known of all the LBS sites out there, and with a user base boasting in the millions, it’s easy to see why real estate agencies have jumped at the chance to join the community!  Foursquare allows you to create a page, where users can follow your posts of your listings; add them to their “To-Do” lists. You can also write up brief descriptions, and give some tips of what to check out whilst in the area of this specific site. Most of all creating a page is free of charge, plus you can reward your followers with a “badge” (a memento after completing a certain list of places).

2. Gowalla

This site is definitely one of the cooler sites to use. Although not as large of a user base as Foursquare, it definitely is a contender. You can create your place of business on the site, become an interactive user. You can also create listings, as “Trips” and users can earn “Pins” as they collect stamps of all the places you’ve listed. You can create custom pins for user to earn, but unfortunately they don’t come cheap. Although in my opinion, this site does seem to be geared more towards backpackers or people travelling.

3. SCVNGR

Certainly one of the lesser known sites, but one of the more interesting ones. As a user, just like any other site you can check in. However with this site, once you check in, a list of tips and things to do display as a check list. These are things that previous users have added to do whilst checked in. Some as simple as taking a picture and uploading it, others can be as obscure as finding something that a previous user had left there, making it truly an interactive SCVNGR hunt. Now for someone in the real estate world, this check in tips can work to your advantage in a way as you can list some of the nicer parts of the listing to make sure a potential buyer sees all the place has to offer. This can go as far as taking a picture of the view or going down to the nearest grocery store.

4. Personalised

These personalised apps allow the user to see properties that are available around them or scroll around the map to see what other areas have available listings. A lot also have filter options, so you can specify buy or rent, price range and other criteria’s. However how great these are, they can prove to be very costly and do take a lot of maintenance to keep your listings up to date.

For the real estate world these location based social networks should be a no-brainer.  Setup your profile(s), claim your business, and find ways to interact with potential clients and users around you.  What a great opportunity to showcase your neck of the woods, what you know about it and what makes it a great place to live!