The Top Four Blogging Platforms for Property Managers

Why should you be blogging?  First, it’s a great way to keep fresh content on your website (search engines love fresh content). Second, it’s the quickest and cheapest way to communicate your news or advice to a broad group of people. Third, what other work task lets you be a hard-hitting investigative journalist for a few hours?  OK, maybe soft-hitting.

If you haven’t started blogging yet, here are the top platforms that we recommend for property managers:

The Tumblr navigation bar

1. Tumblr
This is the easiest and most fun blogging platform out there.  Instead of being geared towards long articles of text, Tumblr gives equal weight to different types of short posts: photos, links, quotes, chat conversations, audio, video AND text.  It makes it super easy to post more interesting, user friendly content that people will want to read or look through.

How Properties Can Use It:   Attract renters with a fun Tumblr blog showcasing your property. Put photos of your vacant units, a video walk-through or virtual tour, then an article about a featured neighborhood hot spot.

2. WordPress
Wordpress offers more than just blogs.  It’s a full content management system, and savvy developers can build an entire website off its platform.  There are gobs of tools and plugins out there that make it easy for you to manage anything you need in your website straight from WordPress.

How Properties Can Use It:   Have your web development team build a quick WordPress website for your property. You can have a photo gallery, your Twitter feed, contact us page, maintenance submission form and more.  Now it’s easy peasy to make updates to your site.

3. Blogger
Blogger was a popular platform in the early days of blogging, and in 2003 Google snapped it up into its pile of ever-growing products.  If you already have a Google account, you can start your own blog in less than a minute for free.

How Properties Can Use It:   Since it’s so easy to set up and use, create a few Blogger blogs with different focuses – say, one for current tenants about updates or news from the property, and one for potential tenants about why someone should live at your property.

4. Posterous
If you can email, you can Posterous.  All you need to do to create a new blog post is to send an email to post@posterous.com from the email account you signed up from. You can also have a private Posterous group so that you can share photos, text, videos and links with a select few people.

How Properties Can Use It:   Set up a private Posterous Group for your property staff.  You can then brainstorm on ideas, share links and more without your competition knowing what you’re up to.

 

Need help deciding?  Or need help with your social media campaign in general?  Give us a call at (206) 284-2441 or email interact@reachwerks.com!

The Five Most Important Search Engine Optimization Tips For Property Managers & Landlords

You want your property management company or apartment complex to be at the top of Google’s search results.  But how do you get there?  We’ve put together a step by step list of the five most important things to do to your website to help it move up the ranks of search engines:

1. Create a list of targeted keywords that you can actually compete on

If you want to be at the top of the search engines for the keyword “apartment,” well, that’s going to be hard.  But “luxury Belltown apartment” or “Bellevue property management company?”  There’s a lot less competition on those keywords, and you have a much better chance of making headway.  Create a list of the keywords that are likely to be searched and fit your demographic.

2. Divvy up your keywords throughout the pages of your site

DON’T overload your homepage with every keyword you want to do well on.  It will dilute your efforts.  Instead, use the other pages of your site. Focus individual pages each on a small handful of specific keywords.

3. Incorporate your keywords (tastefully!) in your text, Page Titles, Meta-Tags and Image Alt-Text

One very important thing to remember — your clients will be READING this text (even the page titles and meta-descriptions — they show up on search results), so make sure it flows and makes sense.

4. Use your keywords in your page names and in your internal links

Does the page on your website about your services say “xyzcompany.com/bellevue-property-management” or does it say “xyzcompany.com/1424.html?”  When you link to that page within your site, don’t use an image – make sure it’s keyworded text instead.

5. Walk through your whole site like a Crawler

Make sure all the links throughout your site work, that it’s not heavy on Flash or JavaScript plugins that search engine crawlers have a hard time slogging through, and that you have a site map (or at least link to every page from every page — say, through a good navigation bar or links in the footer).

So – have you checked all these off?  Is your website up to par?  If not, contact us and we’ll help you get a website that is!