Hacker Smackdown: 3 Quick Ways To Prevent Someone Hacking Your Facebook Account

1. Unless you’re in the movie Spaceballs, your password should not be 12345.

Cover of "Robin Hood - Men in Tights / Sp...

Never underestimate the power of the Schwartz

Yeah, I know it’s annoying to have different passwords for each account. And trying to remember your password when it’s 7K!nn4@3 is far more difficult than when it’s jenny1.

But having vulnerable, easy-to-guess passwords means that even if you don’t fall prey to a phishing scam (more on that later), evil robots can easily run through their databases of most common passwords and take control of your account.

Don’t let the evil robots win.  Reset your passwords occasionally, and make sure at the very least that they’re not on the list of the top 500 worst passwords of all time.


2. Trust no one.

Fake login screens are so dang realistic these days that you won’t be able to spot the difference.

If you get an email or follow a link that looks like your bank, Facebook account, Twitter account, etc., before you login to ANYTHING, make it a habit to look at the URL structure.

Does it say http://facebook.com first?  (Not http://i-swear-this-is-facebook.com/facebook?)  Can’t quite tell?  Then just close the window, open up a new one and type the Facebook URL in there directly.


3. Your mom wouldn’t really like that Sexy Beach Babes video on Facebook. Would she…?

Facebook is awesome, but it’s also a breeding ground for viruses.  Much like my office.

Don’t click on any “Billy likes this link” posts unless you are very, very certain it’s real. It’s tempting to want to click through to see what Billy’s been ogling, but if Billy’s account has been compromised, clicking that link could also compromise your account.


Do you feel a bit safer?  We hope so. If you need social media advice, or just want to complain about how your mom falls prey to these scams daily, give us a call at 206-284-2441 or email us!

Everything Sounds Smarter with an Accent

We’re excited to announce the two newest additions to the Reachwerks social media team: Katie Anthony and Michael Edwards!

Keep an eye out for Katie’s sharp East Coast musings and Michael’s dry British wit in our blog posts and tweets over the next few months.

FYI – if you want to listen to Michael read our blog posts aloud to you in his English accent, he’s easily bribed with a pint of lager and a packet of crisps.

Carbing Up, Reaching Out

Pain au Levain, a French bread

Image via Wikipedia

Peter Shankman, founder of online community HARO and overall marketing top dog, recently threw down on Social Media Experts. Hard.

In an article written for Business Insider, Shankman blasts Social Media Experts as pretty much useless, and a waste of money.

“Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.”

Touché, Shankman. Your point is well-taken. Bread alone does not a sandwich make.

And many companies are essentially carbo-loading: blindly tweeting, Facebooking, and blogging without a well-articulated strategy for how social media will pump up sales or improve service.

Say you’re a hardware store owner, and you launch an aggressive Facebook campaign to advertise a discount on paint. But if your customers aren’t on Facebook, your salesgirl is surly, and your paint expired in 1998, then you can post on Facebook all the live long day and not see a dime from it. Social media is a tool, just like radio ads or TV spots or open houses or business cards.

Yes, bread alone does not a sandwich make. But let me ask you this: have you ever had an amazing sandwich with crappy bread?

A good Social Media Expert could steer the hardware store owner away from a Facebook promotion, and toward a WordPress blog that gives friendly tips and expert advice about home repair and renovations.

Social media is, for better or for worse, a powerful tool that has given a voice back to our consumers. It’s relatively low-cost, it’s evolving quickly, it’s saturating every demographic, and it’s not going anywhere.

A qualified Social Media Expert is not a CEO; his expertise is specific and increasingly critical to the success of a marketing campaign.  He can’t teach great service, execute quality control, or make sure your electric bill is paid.

What he can do is help you figure out how to start a conversation with your customers, in the medium that your customers regularly use. He can show you how that conversation eventually leads to brand awareness, customer loyalty, and increased sales. He can help you find your company’s voice and create unique, interesting content.

(Forgive me, I can’t resist–)

He might just be the best thing since sliced bread.

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