Socially Savvy Landlords: How to Use Facebook & Twitter For Your Properties

So you’ve played a little Farmville, perused your cousin’s vacation photos and read the words “repost this status if you agree!!!” far too many times.  You’re ready to use social networking for more than just a way to procrastinate.

Tweeting: Not Just For Nerds and Birds

There are 140 million tweets sent each day.  That’s enough twittilating power that Google has taken notice, and now tweets and the links within those tweets are quickly climbing up the ranks of their search engine.

If you want your management company or apartment building’s webpage to be #1 on Google, throw in some tweets regularly that link to content on your website and have relevant keywords (such as in this example from a rental tour company: “We’re excited to announce that we’re expanding our rental finding tour services http://bit.ly/rental-tours to Portland, OR!”).

Follow Me! Please? I Swear I’m Interesting!

Need more followers? Get found with “hashtags.” Hashtags are when you insert the # symbol in front of a keyword — when people search for that keyword, you’ll come up.

Have a price concession on a rental unit?  Tweet about it and include #rentspecial or #apartments at the end of your tweet to get it noticed. (Taking advice from Charlie Sheen is not usually a good idea, but he’s definitely started a #winning trend by attaching #winning to all his tweets.)

Be sure that all of your tweets aren’t self promotion, though. People use Twitter as a way to find useful or entertaining information.

The best way to get more followers is to engage your audience with interesting content. Tell them what would make YOU want to live at this property. Or, why you would never rent to Charlie Sheen.

Face It, You Need Face Time on Facebook

Ah, Facebook. People spend over 700 billion minutes per month on that site.  No, really – 700 BILLION

And the next generation of renters grew up with Facebook – they’re getting their news from there, using it as their primary tool for communicating with their friends, and figuring out which products to buy from there.

The Movie Was Called The Social Network For a Reason

If you only think of your Facebook Page as a mini-website for your company, you’re missing the “social” part of social networking. Facebook is a communication and interaction tool. Your property or company’s Facebook Page is a place to ask questions, answer questions and solicit feedback.

It’s a scary prospect — if you’ve ever been badly reviewed on Yelp or ApartmentRatings.com, you probably still grind your teeth when you hear someone say “review” — but being a good listener and proactively asking for advice will gain you respect (and interaction) from your followers.

 

Breaking Down The Wall

Also, remember that there’s more to a Facebook Page than “The Wall.” Having a resident get-together? Post it on the Events tab. Want to figure out if your tenants think you need new washing machines? Pose the question on the Discussions tab. Trying to decide between two paint colors for the hallway? Take photos of both and ask them to vote.

Real Fans, Not Just Your Parents

Of course, if no one is a fan of your Facebook Page, you’ll just be doing all this awesome stuff for… your mom? (Thanks, mom – just don’t post those photos of 3 year old me in a swimsuit and rollerskates please.) You need to make sure you’re promoting your Facebook Page everywhere that you can.

Once you hit 25 fans, you can create a “vanity URL” – say, Facebook.com/BeautifulApartments. It’s then really easy to pop that URL everywhere – on your email signature, on your business cards, on a sign at your front desk, or on a t-shirt for your mom to wear.

Help!

So – now that you have some insider tips, you’re ready to get your Mark Zuckerberg on. Can’t find the time to do all of this?  Call (206-284-2441) or email Reachwerks and we’ll chat about how The Reachwerkers can help you tackle the world of social networking.

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